Human-centred Design & Innovation Agency

Human-centred
Design & Innovation Agency

Our mission is to make a positive 10x difference to support our client's business and the experience of their customers

The challenges we solve

People

Are you confident that you are relevant to your target customers?

We are purpose driven. We empathise and validate the wants and needs of your target customer segments, creating clear value propositions to guide products, services and marketing.

Product

Do you maximise your investments in product and service development?

We blend skills and experiences to ensure that your products generate the biggest impact for your customers (which provides the biggest impact for your business).

We blend skills and experiences to ensure that your products generate the biggest impact for your customers (which provides the biggest impact for your business).

Market

How do you do more with less to scale fast, and find new markets?

We help you to respond to the market with the right tools, technologies and collaborative processes to manage growth and optimise marketing reach and engagement at scale.

We focus on the front end of innovation to identify opportunities, develop new value propositions and bring them to life

We specialise in bringing teams together to identify problems to solve, align on strategic ambitions and unlock a roadmap to design and launch new products and services

Services we offer

People

Customer segmentation

Alignment, discovery & collaboration

New venture design

Value proposition design

Strategy & business model alignment

Market intelligence

Experience audits

Design Thinking training

Product

Service design and optimsation

Prototyping (Test & learn)

Use-case definition

Customer validation

Product strategy

MVP planning

Solution architecture

CX measurement

Market

Marketing strategy

Brand exploration

Activation events

Marketing Ops

Brand strategy

Brand activations

Lean martech setup

Campaign planning & metrics

People

People

People

Customer segmentation

Alignment, discovery & collaboration

New venture design

Value proposition design

Strategy & business model alignment

Market intelligence

Experience audits

Design Thinking training

Product

Product

Product

Service design and optimsation

Prototyping (Test & learn)

Use-case definition

Customer validation

Product strategy

MVP planning

Solution architecture

CX measurement

Market

Market

Market

Marketing strategy

Brand exploration

Activation events

Marketing Ops

Brand strategy

Brand activations

Lean martech setup

Campaign planning & metrics

Who we have helped

What they say

XWORX understood the requirements right away and
exceeded our expectations in terms of delivery and value.

They have a unique blend of strategic thinking and design that I find to be rare in the market today as it adopts a customer first approach to not only incorporate best practice today, but also ensure solutions remain relevant over the long term.

PwC

The XWORX Team helped us to bring to life end to-end, world-class leisure and tourism experiences and helped us to visualise the art of the possible.

Their ability to think through both business and design perspectives is really unique and some of the best in the business.

Saudi Tourism Authority

How can we help?

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